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Awards Just Keep On Coming For Subaru
To say Subaru is ending 2010 on a high note might be a bit of an understatement: The company had already achieved a full-year U.S. sales record back in early November, and now, with the year-end automotive awards starting to roll in, Subaru is continuing to roll over the competition.
For example, the team at Kelley Blue Book—America’s foremost provider of information for both new and used vehicles—recently named Subaru its 2011 Best Retail Brand while adding the Subaru Outback to its list of Top 10 Best Resale Models. According to the Kelley Blue Book website, the company bested all other brands not only because “A styling renaissance is putting the vehicles on more shoppers’ radars,” but also due to the fact that those shoppers are realizing Subaru’s products “are just plain nicer and better-built than they’ve long thought.”
But that was just for starters. Subaru also has been named Best Mainstream Brand in the 2011 Residual Value Awards from the Automotive Lease Guide, a premiere source of auto leasing information. Helping the company achieve this honor: Three members of the Subaru lineup won Residual Value Awards for trumping rivals in their specific segments:
- Subaru Legacy—Best Midsize Car
- Subaru Forester—Best Compact Utility
- Subaru Outback—Best Midsize Utility
Significantly, this was the second consecutive victory for the Subaru brand and the third straight title for the Forester, while the Outback was a repeat winner as well.
Said Tom Doll, COO of Subaru America: “These awards are a testament to the inherent value in Subaru vehicles, value that stems from our class-leading safety, reliability and durability. Purchasing a Subaru has long been a wise choice for consumers and these awards reinforce that decision.
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