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October Was Another Super Month For Subaru
Just how impressive were the October sales results for Subaru? Not only did the Subaru Legacy attract a record number of customers that month, but so did the Subaru Forester. And the Subaru Outback. And the company as a whole. In fact, based on this kind of high customer demand for the automaker’s high-quality vehicles, Subaru had already tallied its best year ever in the U.S. by November 3—with two more months still left on the calendar!
Among the highlights for October: The Legacy, which was completely redesigned for the 2010 model year, continued to gain traction with customers who demand the security of Subaru’s all-wheel-drive expertise, competitive fuel efficiency and dynamic performance. Sales of the mid-size sedan were up 9 percent last month as compared to October 2009, with the Legacy showing a year-to-date improvement of 29 percent.
Leveraging a new, more powerful engine in the 2.5X models, along with significant content and packaging updates across the lineup, the 2011 Forester increased sales by 28 percent last month. And through the end of the first 10 months of the year, sales of Subaru’s award-winning SUV were up a strong 8 percent compared to the same time in 2009.
The Outback was once again the sales leader for Subaru last month, with 8,694 buyers taking one home—a jump of 35 percent over October 2009. Also all-new for 2010, the 2011 version’s roomy and comfortable interior has been a hit with customers the entire year: Sales of the Outback were up an amazing 85 percent through October 2010.
And while the Impreza family didn’t set a record, the lineup’s 21 percent October sales leap is nonetheless impressive. Also impressive: The new Impreza WRX and STI models, showcasing new wide-body exteriors on the former and dramatically upgraded suspensions on the latter, have been flat-out hits for the automaker. Sales of these two models were up a full 50 percent last month as compared to their predecessors in October 2009.
“We are very pleased to have set a new sales record by giving customers what they want: cars that are practical, reliable and fun-to-drive with all-wheel-drive as our backbone,” said Tom Doll, COO of Subaru of America. “We have two full months to go before the end of this year and so this is a real breakthrough year for the company. I thank all of our retailers and employees for making these outstanding results possible.”