Subaru Shares The Love

Subaru Shares The Love | Subaru in the News

Subaru Shares The Love

by Subaru in the News on January 1, 2011

Subaru Share the Love event image

Customer support in this country for the Subaru brand has been stronger than ever so far this year, with the company announcing back in early November that buyers already had pushed sales to an all-time annual U.S. record. October alone saw the Subaru Outback, Subaru Forester and Subaru Legacy all set monthly records, with the automaker as a whole also having its best October ever. In fact, with sales up 23 percent through the first ten months of this year, the company expects it could sell a full 250,000 vehicles before 2011 rolls around.

But now, with the holidays fast approaching, it’s time for Subaru to repay some of that enthusiasm through its third annual “Share the Love” event. From Nov. 20, 2010, through Jan. 3, 2011, the automaker will donate $250 for every new Subaru sold or leased to one of five different charities as chosen by the vehicle’s new owner.

Among the organizations:

  • The American Society for the Prevention of Cruelty to Animals (ASPCA)
  • Big Brothers Big Sisters
  • Habitat for Humanity
  • Meals On Wheels Association of America
  • Ocean Conservancy

“Over the last two years, Subaru of America, Inc., is proud to have donated nearly $10 million to five great charities,” said Tim Mahoney, senior vice president and CMO of Subaru of America. “Now we are bringing in two new charity partners; Ocean Conservancy and Big Brothers Big Sisters. We continue to generate a lot of excitement around this program with our employees, dealer body, and of course, our customers. Our customers inspired us to create this program to help give back to the community and help those charities that they believe in most.”

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