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The Outback Goes Online
Like many automakers, Subaru continues to develop new strategies to help its vehicles save fuel and cut down on emissions. But as you might expect from a company whose products are known for going a bit further afield than their competition, Subaru itself is going further, too. For example, the 2011 Subaru Outback now features an industry-leading online brochure that not only provides new levels of customer information and interactivity, but also reduces the amount of energy, inks and other non-renewable resources that go into making hard-copy brochures.
The dynamic new presentation is available via Subaru.com now and features:
- The same look and feel as a paper brochure, with customers able to “turn“ virtual pages, but with numerous “hot spots” and tabs that provide simple access to further information
- 360 degree views of the Outback
- Videos and interactive demonstrations
- Engaging tools that customers can use to design and customize their vehicles’ exteriors, interiors and content levels
- New ways to research Subaru vehicles and compare them to the competition
- The ability to save the brochure electronically to a personal computer and then share with friends
- Functionality that allows consumers to print the brochure on their home computer, so they can use it as a traditional brochure
“Subaru is rolling out a full program of leading-edge, environmentally friendly dynamic brochures as consumers do more and more of their research online,” Sondra Shiffer, Subaru brochures manager, explains. “The Outback brochure will be followed closely by versions for the new Forester and Impreza WRX/STI, with others planned in the near future.”